At 20 years-old Lil Yachty and his whimsical brand of “boat music,” along with his signature beaded red braids, have taken the internet and hip hop by storm. His mind-blowing “One Night” video went viral attracting 40M views to date, his headlining tour sold out in minutes, he modelled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma/Pink Dolphin line, shut down Times Square, starred alongside NBA champion and All-Star Lebron James in a Sprite ad, and his first mixtape, Lil Boat, is approaching 120M streams. Lil Yachty kicked off 2017 announcing his role as a Creative Director for fashion brand Nautica.
The Sound of Young America Solidifies Its Place in Hip-Hop
Motown has branded itself as the “Sound of Young America” since the inception in 1959, and has proven to be a mainstay in that mantra for nearly six decades. Artists like Stev... Read More