Rapper Icewear Vezzo announced signing with Motown Records on his birthday, October 31, on Instagram. The 29-year-old is the first Detroit native signed to the label since it has found its groove in hip-hop over the last few years. “It feels like I play for the Pistons. It’s the home team Motown Records,” he said in a press release.
Vezzo released his debut mixtape ‘The Clarity’ in 2012, which was followed by subsequent volumes. He also released “The Drank God Back Freestyle” in 2018 after one-year stint in prison. Hypebeast called him the “King of contemporary Detroit Rap,” as he is one of the breakout artists in the city’s rising rap scenes over the last few years.
As Vezzo climbed the ranks in the rap game, he also continued to invest in his community on the East Side of Detroit by opening several local businesses, including a restaurant and car wash.
He has also announced a single that will be released on November 9 with acclaimed hip-hop producer and Motown artist, Zaytoven.
Watch Icewear Vezzo’s signing announcement video here.