Atlanta rapper Lil Baby released his debut album ‘Harder Than Ever’ on Friday. This album hosts a bevy of heavyweight features, including Offset, Drake, Lil Uzi Vert, and more. This project follows the release of four mixtapes in 2017 and his breakout single “My Dawg”.
Although the 23-year-old began rapping a year ago, Lil Baby has a sound that brings Atlanta rap back to its early 2000s roots, echoing the likes of Future and Young Jeezy. He joined Motown in 2018 through Atlanta-based label Quality Control Music, who also boasts a roster including Migos, Lil Yachty, and Stefflon Don. Lil Baby released the single “Yes Indeed” featuring Drake on Monday, which accumulated over a million streams in less than 24 hours. Lil Baby was also featured on Cuban Doll’s “Bankrupt Remix” alongside Lil Yachty.
In an interview with Noisey, Quality Control Music CEO’s Coach K and Pee explain that they always had faith in their young Atlanta protégé. “Coach used to always say, like, ‘Lil Baby got that swag, he the definition of a real Atlanta dude.’” Pee told Noisey.
Listen to the album here.