Stefflon Don is on the periphery of global greatness. The charismatic, multilingual, multitalented rapper, singer and songwriter is 2018’s most electric and eclectic emerging act. Steff’s admirable achievements over the past 24 months – but particularly the last 12 – are truly remarkable. From BRIT’s Critics Choice to the BBC Sound Poll, Steff’s powerful presence commands attention both on record and in real life. With a string of prominent collaborations behind her, from Skepta to Future and Charli XCX, this fascinating 26-year-old MOBO winner is a force to be reckoned with.
Speaking English, Dutch and splattering her speech with her parent’s Jamaican patois, Steff has the effortless ability to inhabit many worlds, offering a genuine, authentic global perspective through her music. Whether rap, grime, pop or bashment, Steff sounds utterly at home on whatever genre she’s presented with. It’s perhaps why such an impressive array of artists have wanted to work with Steff, but these aren’t relationships forged through management and social media, they’re genuine friendships formed over the last few years. Put simply, real recognise real.
This rapidly rising superstar has lofty ambitions, but never at the expense of selling out her sound, her style or her soul. She has always been sure of herself, clear about exactly what she does – and doesn’t – want to do. For Steff, authenticity is everything.