Grammy-winning and multi-platinum music producer Zaytoven has a seamless smorgasbord of hits. Over the years, he has worked with artists from Drake, Travis Scott, Young Dolph, Lil Yachty and Lil Uzi Vert, to Rick Ross, Jeezy, Yo Gotti, Usher and Keyshia Cole. However he is widely credited for curating the signature sound of international superstars Gucci Mane, Future and the Migos. He has a flair for recognizing and cultivating raw talent, turning unique individuals into household names.
Zaytoven’s expansive vault of work dates back to the late 90s, yet the Bay-area raised and Atlanta-based beatmaker continues to create melodic jewels with the same labyrinth of activity that catapulted him to success. The master crafter has developed a legendary reputation for producing music that sounds more like art objects than beats. One of the few producers that can perform the music he created alongside his clientele, Zaytoven continues to push stylistic boundaries by staying true to his church roots, both professionally and personally.
The hardworking entrepreneur is the epitome of a diverse musical genius. In addition to production, he has also legitimately branded himself as an international DJ, songwriter and multi-instrumentalist playing the piano, organ, drums and keytar. The latter skill has forced the man behind the magic to perform onstage next to his clients, which has taken on a career of its own. In 2016, Zaytoven opened Gucci’s Welcome Home concert at Atlanta’s Fox Theater on the piano, as well as the BET Hip-Hop Awards and performed on Jimmy Kimmel. He also played the keys onstage with Future at the MTV VMA’s and on the Ellen DeGeneres Show. The Migos booked him to perform with his keytar at their NYC and Atlanta release parties in support of their sophomore album Culture. The self-taught musician pulled double duty for the 2017 Coachella Festival for both Gucci and Future who recruited him to play the keytar during their respective sets.
Zaytoven and Gucci teamed up earlier this year with Red Bull Music Academy to do an intimate live show in NYC that featured just the duo and a piano, which sold out in minutes upon announcement. The lush harmonies of the keys served as a theatrical and soulful backdrop to the rapper’s gritty lyrical tongue. When Adult Swim announced the lineup of its 2017 Singles Program, Zaytoven’s name was among that list. His track, “Pose To” featuring Bankroll Fresh, Yung LA and Twista, kicked off the 52-week series. The family man was tapped by BET to provide the beat for the 2017 Sprite Hot 16 Contest as part of the annual Hip Hop Awards and will also appear in the nationally televised commercial.
While he wears many hats, he wears them all well, constantly re-inventing himself and his sound to become a crucial force in the entertainment industry. In 2015, Zaytoven penned a book, “From A to Zay,” an independent’s guide to music production with his publicist Tamiko Hope. As a result of its popularity, he began doing a series of producer camps across the country to give emerging beat-makers the keys to success. Never one to turn down an artistic opportunity, Zaytoven joined forces with business partner and screenwriter Al Nuke to star in and produce the critically acclaimed independent film, Birds of a Feather, which was loosely based on his life. Redbox, Walmart, Target, Best Buy and other major retailers distributed the film. He also scored the film’s soundtrack. Zaytoven and Nuke followed the same formula on their second project, Finesse The Movie. They are currently filming the sequel, Birds of a Feather 2, slated for a winter release.
Unlike the many trends in music that are ushered in just as quickly as they leave, Zaytoven’s artistry and creativity are timeless, which in addition to reinvention, is what he consistently strives for.