By Tristin Marshall
Rap trio Migos premiered the new ad campaign for their endorsement with sneaker brand Finish Line today on Instagram. The group is featured in a tricked-out ice cream truck that peruses the neighborhood like the local ice cream man, but instead of passing out frozen treats, they are giving out sneakers from Nike, Adidas, and Under Armor. The commercial also features basketball player Josh Jackson.
The first ad of the campaign is titled “Fresh Drip,” a term regularly used by the duo as they are “dripping” in designer clothes and diamond jewelry. Earlier in the year, Migos released a teaser video for the campaign with celebrities including Stranger Things co-star Caleb McLaughlin.
It’s been quite the year for Migos. They dropped their sophomore album ‘Culture II’ at the top of the year, which reached No. 1 on the Billboard 200 chart. The trio also just announced a joint tour with rap superstar Drake that kicks off in August, just a few short months after the group and Drake released the Soul Train-inspired video for “Walk It Talk It” featuring Jamie Foxx and Lil Yachty. Group member Offset is also had a baby girl with wife and fellow rap superstar Cardi B.
Finish Line is a US chain that sells athletic shoes, apparel, and accessories. The retail giant teamed up with Capitol Music Group during the 2018 NBA All Star Weekend to host an exclusive concert and sneaker store in Motown’s Los Angeles home, the iconic Capitol Records building.
You can shop the collection here.