By Tristin Marshall
Lil Yachty released his highly-anticipated mixtape, ‘Lil Boat 2′ on March 9. This follow-up comes on the two-years anniversary of his first mixtape ‘Lil Boat,’ released in 2016.
Features on ‘Lil Boat 2’ include label mates Quavo and Offset, 2 Chainz, Tee Grizzley, Lil Pump, and more. The cover art from the mixtape is reminiscent of the artwork for ‘Lil Boat,’ where Yachty also appears to be in the middle of the ocean.
Lil Yachty joined Motown in 2016 through the Atlanta-based label Quality Control Music. Yachty released his debut album, ‘Teenage Emotions’ in May 2017, which included the RIAA-certified gold single “Peek A Boo” featuring Migos, “Better” featuring UK singer, rapper, songwriter, and label mate Stefflon Don, and “Lady in Yellow.” Yachty is also featured on the Quality Control Music soundtrack ‘Control The Streets Volume 1,’ where he raps on singles including “Ice Tray” featuring Quavo and “On Me” featuring Young Thug.
The King of the Youth also hit the road for the Teenage Tour in the second half of 2017, stopping in cities including Houston, Philadelphia, and Los Angeles.
Lil Yachty secured major brand partnerships throughout his career, such as landing a spot in a Sprite commercial with LeBron James, starring in the “It Takes Two” campaign alongside Carly Rae Jepsen, and releasing a holiday capsule collection with Nautica after being named a 2017 creative director for the brand, just to name a few.
Yachty also posed for the UGG/Jeremy Scott collaboration late last year alongside model Jasmine Sanders. Motown President Ethiopia Habtemariam used Yachty as an example of the way major brands are able to market in a hip-hop world during Advertising Week in NYC in September 2017.
Quality Control Music was the featured cover story for the February issue of Complex, which included Yachty, CEO’s Kevin “Coach K” Lee and Pierre “Pee” Thomas, and Migos. In the interview, Yachty detailed his career with the label, who has been well known to catapult Atlanta’s hottest artists into the success of mainstream music.