Quality Control Music graces the cover of Complex’s February issue with CEOs Pierre “Pee” Thomas and Kevin “Coach K” Lee, rap supergroup Migos, and the self-proclaimed “King of the Youth” Lil Yachty. The interview details the triumph and success of the Atlanta-based, independent, Black-owned label, their place in the music industry, and their expansion outside of music and into big brand partnerships.
In the interview, Coach K, Pee, and Migos discuss the difficulties they had while with 300 Entertainment. Lil Yachty also talks about his discovery of Quality Control and how he joined the label, although he brought a sound that was unlike any of the other acts. “I honestly didn’t think I fit in at all, but I wanted to be apart [of the label],” Yachty told Complex.
“It was kind of different from everything else we were doing,” Coach K said about the first time he heard Yachty. “He said ‘I’m on something positive, I like to preach positivity. I don’t smoke I don’t drink.'”
In just five years, the label has grown the Atlanta music scene with artists including Migos, Lil Yachty, Lil Baby, and City Girls. The brand has also expanded globally with UK singer, rapper, and songwriter Stefflon Don.
Quality Control Music joined Motown as a joint venture in 2015. They released the the compilation ‘Control The Streets Vol. 1’ at the end of 2017, which includes features from Quality Control artists as well as other big names like Cardi B and Travis Scott.
Lil Yachty released his debut album ‘Teenage Emotions’ in 2017, which included the singles “Peek A Boo” featuring Migos, “Better” featuring Stefflon Don, and “Forever Young.” Yachty is also set to release the follow up to his first mixtape ‘Lil Boat’ with ‘Lil Boat 2,’ coming March 9.
Migos released their sophomore album ‘Culture II’ in January, just one day after the anniversary of their debut album. Debuting at No. 1 on the Billboard 200 chart, the album boasts singles including “MotorSport” featuring Nicki Minaj and Cardi B, “Stir Fry” produced by Pharrell Williams, and “Supastars.”